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Traction (agency)
Traction is an interactive advertising agency based in San Francisco. In 2014, they were named Independent Agency of the Year in the iMedia Agency Awards. Their clients include Alibaba.com, Adobe Systems, Bank of America, Cabot Creamery, California Bank & Trust, Camelbak, Intuit, Intel, Kelly-Moore Paints, Livescribe, Meebo, Robert Half International, Salesforce.com, SAP, and Shutterfly, Walmart, ZoneAlarm.〔http://www.tractionco.com/agency/clients〕
==History==
The agency was founded in 2001 as Traction Corporation by Adam Kleinberg, Paul Giese, Theo Fanning and Michele Turner. The founding partners had previously worked together at Think New Ideas, a new media pioneer with heavy investments from Omnicom. Michele Turner left the company in 2009.
In 2006, Traction Corporation started a creative staffing agency called SubTraction.〔“Weekly Profile” and “Campaign of the Week,” San Francisco Examiner, September 18, 2006.〕 In 2009, Traction acquired 8 Speed Multimedia, a provider of dynamic media.〔("Traction Acquires 8 Speed Multimedia," ) Market Wire, FindArticles.com, April 25, 2011.〕
The agency broadened its services to include Media in 2013 with the hiring of Abraham Snyder, formerly from AKQA (which was acquired by WPP plc).〔("Traction Launches Media Practice, Snyder Heads," ) MediaPost, Jun 27, 2013.〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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